VBE

Year
2020

Digital strategy
Bcome digital

Photography
Ariane Roz

Viajes Bilbao Express is a travel agency that has curated great trips around the world, honeymoons and incentive (MICE) for more than 30 years. With the knowledge, experience and the trust of so many clients over these three decades they have seen all the travel sector's big changes. The Internet, and its possibilities of knowledge and access to a global world has broken the rules of travelling.

New actors appear on stage in this market and there are new rules to follow and manage. In this context, the company begins a new period facing new challenges: on one hand, expand its service to a wider audience. On the other hand, strengthen and better communicate their commitment towards the client, the care and attention dedicated to the details and the fact that they are an independent agency.

 

Identity, Web design

marinagoni-vbe-logomarinagoni-vbe-logo

New actors appear on stage in this market and there are new rules to follow and manage. In this context, the company begins a new period facing new challenges: on one hand, expand its service to a wider audience. On the other hand, strengthen and better communicate their commitment towards the client, the care and attention dedicated to the details and the fact that they are an independent agency.

 

marinagoni-vbe-brandmarinagoni-vbe-brand

We started with a review and brand audit that concluded with the need of a reinforcement in the brand strategy and a new identity. There was a need to communicate their brand values, their commitment to clients, their way of doing trustworthy. These 30 years have been a long trip of knowledge and experience for the brand, and they are going to show it in the new identity: their way of doing things, a close relationship with clients, a kinder image, higher quality, and with character. All these elements are going to be translated into different pieces for before, during and after the trip to improve the user and travel experience: travel and tote bags, stationery and basic desktop elements.

 

marinagoni-vbe-tarjetasmarinagoni-vbe-tarjetas
marinagoni-vbe-foldermarinagoni-vbe-folder

The excitement and the colours of the new land to be discovered and the memories of the landscapes visited were the starting point to create and build the new brand. These landscapes are translated into strips of colour that evoke other places, new places to visit. Different landscapes were designed, one for each continent. Warm colors and friendly harmonies for the landscapes of the five continents. A warm and harmonious image. Pieces full of details to offer an experience that rounds off an unforgettable trip.

 

marinagoni-vbe-carpetasmarinagoni-vbe-carpetas
marinagoni-vbe-cartapaciomarinagoni-vbe-cartapacio
marinagoni-vbe-cuadernosmarinagoni-vbe-cuadernos
VBE-16VBE-16
marinagoni-vbe-notebookmarinagoni-vbe-notebook
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