New actors appear on stage in this market and there are new rules to follow and manage. In this context, the company begins a new period facing new challenges: on one hand, expand its service to a wider audience. On the other hand, strengthen and better communicate their commitment towards the client, the care and attention dedicated to the details and the fact that they are an independent agency.

We started with a review and brand audit that concluded with the need of a reinforcement in the brand strategy and a new identity. There was a need to communicate their brand values, their commitment to clients, their way of doing trustworthy. These 30 years have been a long trip of knowledge and experience for the brand, and they are going to show it in the new identity: their way of doing things, a close relationship with clients, a kinder image, higher quality, and with character. All these elements are going to be translated into different pieces for before, during and after the trip to improve the user and travel experience: travel and tote bags, stationery and basic desktop elements.

The excitement and the colours of the new land to be discovered and the memories of the landscapes visited were the starting point to create and build the new brand. These landscapes are translated into strips of colour that evoke other places, new places to visit. Different landscapes were designed, one for each continent. Warm colors and friendly harmonies for the landscapes of the five continents. A warm and harmonious image. Pieces full of details to offer an experience that rounds off an unforgettable trip.