Identity for a kid’s fashion brand that brings the values of minimalism and quality. The team behind Annice comes from the world of architecture, that’s why its designs are based in volumes, edges and lines. Simple designs but very cared and full of subtle details; one bow, one button, one fold… and its just these small elements that we represent the logotype. An “A” that folds, with a bow, being a buttonhole at the same time. Soft colors and paper planes as common thread to create a contemporary brand, timeless and chic.