FLOEKE

Year
2016


Catalogue
Photography 
Enanei


Project Photography
Ápice Estudio


Awards
Anuaria 2016
Clap 2017


Floeke re-interprets classic leather stoles by means of virgin wool in a traditional loom. It is a unique product and its catalogue needed to transmit all luxe, fashion and handcraft at the same time. We created a catalogue that was very fashionable but also having a strong material component. Floeke is white over white. Floeke is wool. We run away from typical codes for representing luxury and we enhance a ordinary Material as wool, creating a catalogue object.

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