Floeke re-interprets classic leather stoles by means of virgin wool in a traditional loom. It is a unique product and its catalogue needed to transmit all luxe, fashion and handcraft at the same time. We created a catalogue that was very fashionable but also having a strong material component.
Floeke is white over white. Floeke is wool. We run away from typical codes for representing luxury and we enhance a ordinary Material as wool, creating a catalogue object.
Art direction | Visual identity | Editorial design