8th March Campaign
Photography: Ariane Roz
8th March (International Women's Day) campaign for Getxo town council. We used the metaphor of a damaged file to represent the current situation of women in our society and the path which still remains to be travelled.
Equality is still far from being "complete" and requires specific actions and compromises on the part of society as a whole. Based on this idea, we created the complete campaign which is displayed on advertisements, billboards, hoardings and digital media.
A colourful, contemporary campaign which plays on double meanings to make us reflect on the visibility and the silenced voice of women, putting the focus on the occupation of spaces and on the feminist struggle as a solution to society's "mistake".