THE SINGULAR OLIVIA
Paula G. Furió
The Singular Olivia is a cosmetic brand that creates and develops product, and also markets special product of other brands. This project is a collection of solid shampoos for which we had to solve the packaging and design. The Singular Olivia products have been "handled with care" in different senses: singular ingredients: first-class, organic and sustainable materials, scent and combinations that seek originality. Starting from the 5 pieces of solid shampoo, their real and dreamlike description, their composition, the smells and colors they emit, we build the idea and design of the five boxes: each shampoo’s ingredients evoques an imaginary country and landscape. We build a continuos landscape going through those 5 countries. This way, we design the packaging as 5 shampoo experiences evoking places as exotic as its ingredients and aromas. The names of the shampoos in gold stamping on the front of each box provide the unmistakable elegance of the brand.
In addition to the exterior design of the packaging, we conceived how this packaging containing the product should be. A one-piece cardboard box with an internal structure to hold the shampoo while the box is closed and when opened, would delicately show the product. Surprise the customer when opening the box was also a goal: the internal part of each box is of a colour harmoniously related to the exterior design, providing warmth and leting go the pleasant scent of the product.
The end result is a collection of 5 solid, high-quality shampoos in cheerful and colorful packaging with a sophisticated printed cardboard structure.