Óptica Elias is a family-owned optical company. After years of operating through the leading company in the optical industry, decided to recover their own identity.
This rebranding project had to show who they are today including their wide experience; enhance their name, all the experience and knowledge acquired over the years. All this universe has been the material to show their clients that this change is a step forward to be even better.
The challenge consisted in combining the uniqueness and personality that small brands can afford, with the necessary power of those who play face to face in the biggest markets.
The concept is based on the people who make up Elias putting them at the center. We took this idea literally and develop the graphic, using the logo as the bridge of all the glasses. This way, the logo itself generates a flexible visual system. It can be adapted to both the most corporate and advertising pieces, creating unity among them and giving the name great prominence and elegance.