New Identity for a digital advertising - programmatic company located in Madrid. The company is peaking in terms of growth and national and international development. They were looking to update their corporate identity and infuse with underlying philosophy and necessary strength which is requiered at present.
Starting from the concept of effervescence included in the world of the placebo, we came up with their brand identity. Another key has been to strengthen the brand with a more cosmopolitan than digital image, which on the other hand is their natural environment, acquiring a very personal and different image in the digital advertising business industry.