Redesign of the childcare centre “FID”. They wanted to renovate their identity but maintaining the essence of the actual one. Sofisticate and refresh the image without wantign to lapse into stereotypes nor becoming childish. FID is a reference centre in its area, this is why they needed a brand that could express its own quality. Moreover, it Could not have a childish character since the centre is also focused on teenagers who also needed to be represented by the new identity.
The logo was complex and chaotic but represented clearly the idea of growth and evolution which are the base on the brand FID. Summarising this image at the maximum, we achieve the proper idea of growth in the FID word itself. We keep a similar color scheme, adding blue and the use of diagonals, we rejuvenate the brand, obtaining a personal and unique character.