Behind Art for Life we can find Miren, consultor, creative and ideologist. Miren’s work is closely related to creativity and its potentiality to improve different professional fields. the brand needed to be different and funny, but ordered and professional at the same time since Miren bases her whole work in proven and effective methodology.
Why shall we create a visual universe for the brand, if that universe already exists? Miren, both in her artistic and consultor side, invades with little drawings and graphics everything she does, with a particular style. we retrieved drawings from her notes, paintings, notebooks, etc and with all of them, we created a pattern which is the base of the identity. the logo is an idea container that moves along the pattern creating a flexible identity that is always moving.
El proyecto de Art For Life fue seleccionado para participar en la primera edición de Grafik Windows. Esta iniciativa es una novedosa forma de exposición que une la creatividad de los diseñadores con la dinamización del comercio.